Prior to 2008, Mustek’s product and sales focus was centred on the Mecer brand of PCs, Notebooks, Servers and peripherals, with limited distribution of printers and consumables. Locally-assembled Mecer PCs are custom-built to end-user requirements, and the Mecer brand is still one of the highest-selling PC brands in South Africa.
However, consequent to the acquisition of sole distributorship of Toshiba notebooks in 2006, Mustek took the decision to adopt a horizontal growth strategy and to reposition the Company as a broad-based distributor of premium-brand and premium-quality IT and IT-related products. Essentially, this broad-base distribution strategy incorporates any product that utilises computing or is related to computing.
Mustek embarked on an aggressive product expansion programme and now boasts an impressive range of premium-brand products.
Currently, Mustek has exclusive distributorship for Mecer, its proprietary brand range, as well as the Brother range of printers, fax machines and multi-function devices, and the Posiflex range of point-of-sale solutions. In addition, Mustek now distributes Acer (PCs, notebooks and projectors), APC (UPS, surge protectors and accessories), D-Link (networking solutions), Epson (printers and projectors), Fujitsu (scanners), General Dynamics (ruggedbook PCs), Huawei (Enterprise telecommunication, service and storage solutions), Lenovo (PCs and notebooks), Microsoft Hardware (keyboards and mouse devices), NEC (monitors and projectors), NComputing (multi-user solutions) and Toshiba (notebooks and monitors).
Furthermore, Mustek has also established three different solutions divisions, namely Digital Signage, POS Solutions and Security Technologies. These three divisions host a number of branded products which are integral to the specific solutions offered.
Mustek has a comprehensive infrastructure for a national support network, and branches offering the full range of service including distribution, service and repairs are located in Midrand (Headquarters), Cape Town, Port Elizabeth, East London, Durban, Bloemfontein, Kimberley, Nelspruit and Polokwane.
Mustek is registered as an Authorised Service Provider for all products with the exception of APC, D-Link and Huawei.
Mustek has now secured the enviable position of being a truly complete IT hardware distributor, able to offer any corporate, office or home IT-related solution on whatever scale throughout South Africa.
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